NHC Annual Report
Nottingham Hospitals Charity exists to support Nottingham’s four NHS hospitals – including Queen’s Medical Centre, City Hospital, Ropewalk House and the Nottingham Children’s Hospital.
They work with amazing fundraisers, volunteers, patients, businesses, NHS staff and other local communities, all to make hospital care in Nottingham the best it can be.
We were approached by NHC to design and print an annual report showcasing what the charity has achieved throughout the year.
The design consisted of a die cut cover creating an intrigue into the content inside. The cover also portrayed a window into what the charity had achieved throughout the year.
The use of NHS staff imagery was used throughout the annual report, thus making it more personal to the client as apposed to the use of standard stock imagery. This personal approach backed up the importance of their roles and provided a gratitude for their efforts.