Bassetlaw Masterplan

Whilst Worksop Town Centre has suffered a number of challenges in recent years relating to changes in shopping patterns and behaviours, economic restructuring in the region, and in recent years flooding, the future is bright. By tackling the challenges and embracing the opportunities this Masterplan sets the scene for investment and sustainable growth that will be inclusive, healthy and resilient.

The masterplan was commissioned by Bassetlaw District Council (BDC) to provide a regeneration and growth strategy for Worksop Town Centre over the next 20 years. This overarching framework will build on a range of existing regeneration projects and inform future regeneration activities, development priorities, as well as supporting funding bids and investment decisions made by the Council and its partners.


Background

We were approached by Bassetlaw District Council to showcase the Masterplan vision for developing the town centre of Worksop, Bassetlaw.

This Masterplan for Worksop Town Centre was to bond together a range of existing and new initiatives into one holistic vision for the future – One that honours the built, natural and cultural heritage of the town.


Print

Worksop has a rich and deep multi-layered heritage with a great number of assets in its urban structure and form, location, green infrastructure and historic assets. Therefore a brochure containing all the stats, figures and information to back this up was created.

The project was created to get feedback from locals on the potential developments that could be made a reality within Worksop and surrounding areas. We used bright colourways to highlight the separate areas and utilised the shapes from the map as a secondary brand element.


Social

Once the brochure was created, we then expanded out by creating social posts that matched the existing concept design. The combination of social and print media allowed us to reach a wider audience, therefore increasing the success rate of the campaign.

Animated GIF’s were created alongside stills to increase engagement and allow us to get the message across with ease.

Everything Starts With A Dot.