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Pandrol – i+weld
Pandrol is a global leader in the rail infrastructure sector, dedicated to maximising track availability, ensuring the safety of people and assets, and delivering sustainable lifetime value to networks worldwide.
They approached us to support the launch of their innovative new product range, the i+weld. Our role was to help create the campaign which we would then launch at their biggest event of the year, Innotrans!
Concept
We worked closely with Pandrol to pull together an exciting launch plan for their i+weld product range. This included fresh branding, engaging social media content, animations, and printed materials to bring the campaign to life.
Sticking to their brand guidelines, we used their signature colours to keep everything consistent and instantly recognisable. To add a fresh twist, we introduced new elements like custom icons and dotted lines, giving the designs a modern, polished feel while staying true to Pandrol’s look and feel.
Multiple teaser animations where made for the build up to the event, along with a final animation that played on a loop across a dual screen at the exhibition.
The launch was a huge success, and we’re already diving into phase two!
Working with Born Agency on the branding and marketing plan for our new concept, i+weld, was a great experience. From the very start, they immersed themselves in understanding our business and its complexities. Their flexibility in adapting to our changes of direction was impressive, and they consistently brought enthusiasm and creativity to the table.
Born Agency’s innovative ideas truly gave our campaign the boost it needed. They felt like an extension of our team, which was crucial for us as a small function in a very busy period. They went above and beyond our expectations, always asking if there was anything else they could assist with beyond the project scope. Additionally, their team was easy, fun and friendly to work with.
I would not hesitate to recommend Born Agency to anyone looking for a dedicated and creative partner in branding and marketing.
Kayleigh Clarke
Head of Marketing Communications & Brand
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