A playful nature

With the recruitment industry becoming more and more competitive, we wanted to create a memorable campaign that stood out for all the right reasons.

After batting a few ideas around, we came up with #dothefish.

This ran alongside multiple printed and television advertisements consisting of various models pulling their fish face in different job scenarios.

The model photography was then edited within the studio. The playful nature of the campaign was reinforced with a bespoke illustration that sat behind the photography. This tied the campaign together and created a consistency throughout the marketing material.

We carried through the colloquial theme by creating the tagline ‘I bagged my dream job’. This summarised the friendly positive nature of Fish4Jobs recruitment process perfectly.

The printed material of the campaign was used on a plethora of medias ranging from national newspapers, billboards, bus stops, bus sides and taxi wraps.