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Festival of Creativity
When the University of Lincoln envisioned a bold and dynamic branding for their annual Festival of Creativity, they turned to us with a mission to craft an identity as vibrant and innovative as the event itself. We accepted the challenge wholeheartedly, designing a flexible and interactive branding system that seamlessly integrated with the University’s corporate identity. The result? A visually powerful and engaging festival that grew in impact and celebrated creative talent each year until the pandemic paused it’s momentum.
Creativity in Colour
Our team was more than ready to roll up our sleeves and get creative. We took this project as an opportunity to celebrate creativity in its purest form—a flexible and interactive branding system formed the backbone of our approach.
The concept was to create a cohesive yet adaptable visual identity that could shine in any context. From large-format printed materials that stole the spotlight to digital assets primed for social buzz, we ensured our design translated seamlessly across platforms. Our designs imbued the festival with personality and vibrancy, while remaining true to the University’s corporate brand guidelines, striking an ideal balance between professionalism and creativity.
Our collaboration with the University of Lincoln was nothing short of thrilling! Together, we transformed the Festival of Creativity into a beacon for talent and innovation, establishing a branding system that celebrated the essence of creativity in every format.
Though the festival faced an unexpected pause, this partnership exemplifies the magic of combining bold ideas with thoughtful design. And who knows what the future holds? With the event’s strong foundations and its built-in flexibility, its comeback will undoubtedly be bigger and better than before.
I have no hesitation in recommending Born Agency. They deliver high levels of creativity and professionalism in all that they do. The work that they have delivered over the last year for the University of Lincoln has been nothing short of excellent – creative, high quality, stylish and effective. Not to mention on budget and on time! It is always a pleasure to work with Born Agency, they are great advisors and practitioners and always deliver wonderful work that is great value for money.
Giles Lingwood
Professor of Business Creativity // Director of Education
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