University of Lincoln – Create your Future 2021
Born Agency and The University of Lincoln have worked together for a number of years on the UCAS student recruitment (University of Lincoln – Create your Future 2021) exhibitions.
The exhibitions take place in London and Manchester and the most prestigious universities exhibit. Lincoln University book a 10mx10m space and it is the responsibility of Born to create the overall stand design, best use of space and high impact informative graphics.
The concept for this years stand was to create the ‘wow factor’. We sketched out some ideas, however the front runner was that of concertina back wall. This created a duel design that was only visible from certain angles.
Due to the duel aspect back wall, we had to create two designs for one space. we did this by having the master strapline, ‘Discover Your Future’ displayed on one side, and then the more ‘in depth’ course information on the other side. This created a completely unique space – So much so, we had other exhibitors stopping us to congratulate us on the stand whilst we were building it!
We wanted a slick colour palette to compliment the architecture of the stand, therefore chose an off black and gold colour combination. The gold also referenced the prestigious nature of the event.
The parameter of the stand was constructed via scaffolding frames, which situated numerous bespoke duel sided designs. The outer panels contained the Universities branding to reinforce their presence, whereas the inners contained a collage of past students work.
The stand was extremely well received by the client, their audience and even their competitors.