Leapfox is a dedicated gaming & esports agency whose purpose is to provide industry leading insight & guidance on commercial matters. They advise brands, rights holders & agencies on a broad range of topics & help them overcome specific challenges through a targeted & strategic approach.


Leapfox’s Founder, Patrick Collins, came to Born to seek out a unique brand identity that encaptured his vision. His vision to create a boutique agency where he can leverage his expertise & intricate knowledge of the commercial & gaming worlds to the benefit of all parties. Leapfox was born.



We wanted to create a brand that would stand the test of time, therefore went down a simplistic, yet powerful typography route. The identity was formed in such a way that it would sit alongside any form of collateral and not look out of place. The simplistic, yet powerful dot within the identity was carried out as a stand alone brand asset and used within the supporting marketing material.


Various printed material was created to help market the stand up brand and also be used as promotional give aways during events and competitions.


Social assets as well as headers and profile pictures were designed to create a holistic and consistent theme across all medias. This helped portray the brand as a trustworthy outfit.

Everything Starts With A Dot.