Why more businesses should put faith in creatives.
Design at an executive level can transform an organisation inside out, it’s been proven multiple times. See some examples here.
The pandemic has forced digital transformation upon many companies sooner than they planned and they are undoubtedly here to stay. Agreement is growing that design deserves a top seat at the table as we shape how the brands of the future look and behave.
In a blog post, Peter Levine dubbed the 2020s as ‘The Decade of Design’. He talks about how he see’s a radical shift in the role of design in organisations of all sizes but especially for digital interactions, “Products and companies will live or die by their product design and design literacy”.
With that being said, you have globalisation and new technology slashing manufacturing costs in one area and in the other you have digital channels that are levelling the playing field for sales and marketing. It is becoming easier for competition to arise.
“It’s the age of the start-up,” says Porcini, chief design officer at PepsiCo. “In the past, big companies could protect their products and brands even if they were mediocre, and not fulfilling people’s needs and wants. Not anymore. If you’re weak, even in one area, that’s where newcomers will enter.”
Hence with this growing number of new businesses and challenges, design is at the heart of it all. “Big and small companies alike are left with one solution: focus on people,” he continues. “This is what designers do. We are obsessed with creating extraordinary quality for people. Either you create excellence, or someone else will do it on your behalf.”
Why chose a design agency?
The effective use of design is the reason customers are buying from you and not from your competitors. It’s a valuable source of differentiation – a well-designed product or service will stand out from the competition and also adds value to the product. More often than not customers are willing to pay more for well-designed products that can offer them benefits such as greater usability, increased functionality and improved aesthetics.
Remember, to build a house you need an engineer. But to build a beautiful house, you need an architect.
If you’d like to check out some examples of great work, head to our portfolio here: https://bornagency.co.uk/campaigns/