Top 5 ways to build a successful brand

Brands are everywhere… from the clothes you wear, the car you drive, technology you use, to your daily caffeine fix. It’s no wonder that branding is a significant factor in attaining success and growth of your business.

Starbucks, Apple, Walmart, Ford … are just a few examples of successful brands with vast user consumption. Here at Born Agency, we believe that a brand can be successfully strengthened in the following ways:


1. Identity

What is your brand? Tell a story that interests the consumer, one that encompasses the mission, vision as well as your passion.

2. Logo

Keep it simple, yet memorable. Design a logo that can easily be placed on merchandise using the right colours, fonts while incorporating your brand name.

3. Brand language


Your brand language plays an important part in internal and external communication and is closely related to culture. Consistency in brand language is key for consumers to understand and relate to your brand identity.


4. Brand Culture

 Culture has been linked to organisational effectiveness and helps create a strong brand with an identity.


5. Innovation

 Link your brand to innovation and adaptation. Conduct significant market research before developing products and include use of a BCG matrix to keep account!

We hope this helps! Keep these in mind and you will be able to build a strong foundation of success for your brand.

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