Reinforcing your brand through your team. ?
The James Bond franchise is one of the most successful in the world and it’s not by accident, The name Bond is recognised around the world and people immediately know 007.
The films have grossed over 5 billion pounds since 1962 but money alone can’t measure the success of 007. The brand essentially created the secret agent film and TV genre, along with all its parodies, spoofs and tributes. Without James Bond, the Austin Powers probably wouldn’t existed.
Much of the brand’s success stems from its iconic sets and props, cars and girls, villains and attractive actors who play the hero. James Bond remains a character that fans everywhere can still obsess over, even in a post-Cold War world when spies have become a somewhat arcane movie theme.
A website devoted to Bond gadgets shows how much the movies integrate real world brands and labels into the spy’s lifestyle these days—most of his toys, favourite drinks, cars, and clothes are made by familiar companies. Sony Ericsson, parent company of Columbia Pictures, gets a huge nod from Bond—and itself—in “Casino Royale” and “Quantum of Solace.”
It’s estimated that in the past 50 years, 1/4 of the world’s population has seen at least one Bond film. And MGM isn’t done with the spy yet. The brand is very well protected and promoted brand management is a big part of the Bond teams worked load, making sure everything is on brand and controlled, the tone that is projected and the way the films are all keep secret until release and the cast that is selected to appear all must hit the mark perfectly.
By doing this the brand going from strength to strength and the value increase. Brand is such a big part of business and gaining brand loyalty is key.
When we create campaigns for clients, we always think does that fit with the brand and culture?
Who will be the next Bond? My money is on Idris Elba.