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Transported is a community-focused arts programme aimed at increasing participation in creative activities across Boston Borough and South Holland. The organisation originally approached us to repair their legacy website, as broken functionality was hindering user engagement and preventing local communities from accessing information on arts events. It quickly became clear the problems ran deeper than a few broken links, the site’s structure and the brand behind it, no longer reflected the energy of the programme it represented.
Brand Identity Evolution
After a strategic consultation, we determined that a complete website rebuild and brand refresh would deliver a far better long-term return than a simple patch fix. This let us modernise Transported’s digital presence while honouring the organisation’s unique heritage — including the road-marking-inspired identity behind their “taking art on the road” concept.
We evolved that visual legacy through two core strands of work:
UX-focused web design — rebuilding the site from the ground up to restore functionality and create a streamlined user journey that makes it easy for the community to find and engage with local arts events.
Iconic logo design — extracting and refining Transported’s signature shapes into a versatile new logo icon that performs seamlessly across digital and print, from the website down to festival signage and business cards.
The Results
The rebuild didn’t just fix what was broken, it changed how people found and engaged with Transported online.
Unique impressions grew by 1,288% in the first three months following launch, putting the programme in front of a dramatically wider audience across Boston Borough and South Holland.
Average session duration rose to over 2 minutes — a strong signal that visitors weren’t just landing on the site, they were exploring it, reading about events and engaging with the new brand.
Together, these results reflect exactly what the brand refresh was designed to do: turn a broken, overlooked website into a genuine growth channel for community engagement.
We’ve had a brilliant experience working with Born Agency on our organisation’s brand refresh. They rose to every challenge we threw their way and consistently went above and beyond our expectations.
We’re a complex team with multiple objectives that can be difficult to articulate, but Born Agency understood exactly what we were trying to achieve and captured our tone and visual identity perfectly.
The team was incredibly friendly, supportive and compassionate throughout the process. They helped us meet tight deadlines for a major event involving a wide range of branded materials, and every adjustment we requested was handled quickly and positively. They were always receptive to feedback, happy to answer questions, and a pleasure to work with from start to finish.
Sophie Arnold
Head of Marketing and Communications Coordinator
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