The Dack Motor Group commissioned Born Agency to create a brand for their new venture of vehicle hire division, a brand they wanted to stand alone, be simple but striking. The brief was to create something that works on all marketing collateral, both large and small.
Our approach was to research the local market place and competitors to then create a branding that stands out from the rest and carries a simple message. The branding needed to work well on the side of vehicles as well as on printed literature such as booking forms etc. We took one of the Dack Motor Groups corporate colours and used this as the accent colour in the branding, the blue line was a simple but very effective way to bring the company name together and yet make it stand out. This blue line could then be used as a brand element in other ways to decal their vehicles.
This new branding has now started appearing on all of the client’s marketing materials including their vehicles and it is pleasing to see this appear in and around the city.
