Trinity Mirror PLC – Fish 4 Jobs

The Trinity Group approached us to create a marketing campaign for Fish 4 Jobs. With the recruitment industry becoming more and more competitive they wanted to create an eye catching concept that would be memorable and make them stand out.

The concept that was developed was #dothefish. We photographed various models pulling their fishface in different scenarios so that the imagery could be applied to the industries they provide jobs for. The imagery then had an illustrative element of waves and items from that particular industry. The tagline we created was ‘Bag your Dream Job.’ There was also a social media campaign with the hashtag #dothefish, where successful applicants would post a picture of themselves pulling their fishface. The best submission won a gift voucher for a local restaurant. The campaign was used on all media from national newspapers, billboards, bus stops, bus sides, taxi wraps and we also created a Sky AdSmart TV advert that was targeted in Bath and Bristol. Click on the image below to see the advert.

Phase two is coming later in the year so watch this space for updates!

ClientTrinity Mirror PLCServicesCampaign Work | Art Direction | PhotographyYear2017Link

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