University of Lincoln – Festival of Creativity Poster

As part of a much larger project Born Agency were commissioned to create a set of posters to raise awareness of the Festival of Creativity for The University of Lincoln. The posters were to be used around campus and Lincoln city to stimulate interest with students, the general public and local businesses who may wish to visit and see the students’ work on display showcasing their skill and talent gained over the period of their course.

We began by using the colour palette we had already created for the overall branding and applied it as a solid background to give a strong visual impact. In addition rather than using just one of the colours in the background we decided to use the full spectrum to add further interest and we developed the original branding to create another format to demonstrate its flexibility. The posters were created in a digital format and were used on display advertisement screens around the city using a simple animated file that rotated to show all the colour versions to great effect.

The posters were used with great results to grab viewers attention and raise awareness of the festival and the feedback from all parties involved was highly positive.

ClientUniversity of LincolnServicesPoster Design | Digital Poster DesignYear2017Linkhttp://www.lincolnfestivalofcreativity.co.uk

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