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E Fest
We were approached by Ecophon, a manufacturer of acoustic panels, baffles and ceiling systems to contribute to a good working environment – to create a sales and product launch event in the midst of a global pandemic…
Many agencies would cower in such situations – but not us.
With the usual face to face event being out of the question, we had to think differently. Working closely with the client, we pitched a vision of a virtual music festival, tying into the ‘Sound Effect On People’ ethos of the business, as well as being a welcome nod back to reality. And with that E Fest was Born.
Create Some Noise
Before drafting concepts, we brainstormed ideas as a team and shared them with the client. One proposal included music festival-inspired items delivered in a branded box, complete with a personalised promotional video.
To establish a unique identity tied to the Ecophon brand, the name “EFEST” emerged. It cleverly referenced both Ecophon and the digital nature of the virtual festival. Additionally, the animated logo revealed its full name: “ECOPHON FESTIVAL.”
The brand’s rectangular logo design was seamlessly adapted into headers across the campaign, ensuring a cohesive visual style.
Launching new innovative products is an exciting and positive event for any company but after months of working remotely there was a danger yet another Teams or Zoom online meeting could fall flat and fail to inspire our team. The festival theme gave us the perfect platform to launch our new products, we were able to inform, train and motivate the team keeping everyone engaged throughout the whole day in a really positive and fun way.
And, feedback from Ecophon colleagues was amazing, there was a sense of EFest being a genuine collective experience and a real appreciation for the planning and effort that went into making it a memorable and positive experience no matter what your taste in music. The quality of the materials created means we are now planning to roll out the concept to our customers as part of our external launch activity. The music theme fits perfectly with our brand positioning as an acoustic product supplier and will allow us to create a memorable event for customers.
Working with Born Agency has been a great experience we set them a really tight time schedule for the project and they really stepped up and delivered on time and hit the creative brief perfectly.
Jonathan Cherry
Managing Director
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