‘Lions, and tigers, and bears! Oh, my!’ Using the correct copy tone

A gang of 4 meet by chance and go on a rampage, they take the life of an elderly lady for a pair of shoes.


A group of lonely people meet on a trip and join forces to help each other find a happier life.

Getting the messaging right on your marketing is so vital. Words can change the tone, the meaning and the urgency. A simple story told in two very different ways can be misleading, are you getting yours right?

Research is key in helping you get the right tone and words. It makes all the difference a few words, and undertaking research is really worth it. We always look at the target audiences of our clients before we make any recommendations.

Make sure you are telling the correct story to your audience. Get in touch if you need any help.


Image: The Wizard of Oz as a Parable, by Lillian Firestone | Parabola Parabola Magazine The Wizard of Oz

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