How marketing and design support transforms an SME company
A small SME company should invest in marketing and design support, but why?
We asked our Director Shaun, who has over 35 years experience in the business.
“Creating a professional and compelling brand image is key. Effective marketing and design support help SMEs establish a professional and cohesive brand identity. This includes designing a visually appealing logo, website, marketing materials, and packaging that convey the company’s values and unique selling points. A strong brand image builds credibility, trust, and brand recognition among customers and sets the foundation for successful marketing campaigns.”
How would they increase their brand visibility and awareness?
“Marketing activities, such as advertising, content marketing, social media campaigns, and search engine optimisation help SMEs increase their brand visibility and reach a wider target audience. By strategically positioning the company and its offerings in front of potential customers, marketing efforts generate awareness and familiarity, making it more likely for customers to consider the SME when making purchasing decisions.”
How would investing in design help SME’s gain new customers?
“Effective marketing helps SMEs attract new customers and retain existing ones by understanding customer needs, preferences, and pain points. SMEs can tailor their marketing messages and campaigns to resonate with their target audience. Engaging marketing activities, such as personalised email marketing, social media engagement, and loyalty programs, build relationships with customers, enhance customer satisfaction, and encourage repeat purchases.”
What about if their industry is in a competitive market?
“In a competitive market, marketing and design support can give SMEs a competitive edge. By effectively communicating the unique value proposition and benefits of their products or services, SMEs can differentiate themselves from competitors. A well-executed marketing strategy helps SMEs stand out, highlight their strengths, and position themselves as the preferred choice for customers seeking solutions in their industry.”
How would they support their business growth?
“Marketing and design support contribute to the overall growth and profitability of SMEs. By attracting new customers, increasing sales, and expanding market reach, marketing efforts directly impact revenue generation. Additionally, effective marketing strategies optimize resources, identify cost-effective channels, and generate a higher return on investment, driving profitability and long-term business success.”
You’ve had some amazing return on investment for clients, how would you advise others to do the same?
“Strategically allocate budgets to targeted marketing activities, monitoring performance metrics, and continuously optimising campaigns. That way SMEs can achieve a higher return on their marketing investment!Effective measurement and analysis of marketing efforts allow SMEs to identify successful strategies, refine tactics, and ensure resources are used efficiently.”
Want to hear more from Shaun? Drop him an email here: https://bornagency.co.uk/contact/