How animation can help connect you with your audience

There is only so much time you have to engage your audience before they’ve scrolled past and you’ve lost them. You need to show them what you’re about and have to offer, you need to blow viewers away and give them a reason to buy into what you’re selling. Animations are a good way to do this. Whether adding it to your website or creating a video for a social media campaign, animation grabs people’s attention and can prove incredibly effective across all sectors if done right. It’s highly engaging and versatile. A brand can use it to convey a simple message, explain complex concepts or gain brand recognition in a visually appealing and cost-effective way. 

Breathing new life into old content

Re-purposing content is a great place to start if you’re looking to try out animation for the first time. It’s also great if you have a tight budget or need a quick turnaround on a project. If you have some existing content and you want to get the most out of it, adding some animation can make it far more impactful. You have the choice of keeping it as a one-off or developing further content as part of a series of films. Many might be surprised to hear that producing a series has its benefits as the reusable assets and established designs, illustrations, animations, and even sounds can be reused or adapted. As more clips are produced, costs tend to come down quickly. 

Making a mascot

Nothing makes a memorable impression quite like a cute or quirky character – check out EmMA who we created for Keolis & Nottingham Express Transit! Integrating personable mascots into your brand allows you to explain complex initiatives in a more digestible way and can help to promote your brand or service. Many characters have become larger than life, look at Kevin the Carrot and Sergi, they generate feelings of excitement, shock or humour so that they immediately grab the viewers attention. Creating these videos around an engaging storyline allows audiences of any age to become emotionally invested in them and trust us, they definitely do!

Explainer videos

These animations are brief which provides new customers with an overview of how your services or products work. These are highly effective allowing you to explain complex topics more clearly and can be presented in a way that is much more engaging than a face-to-face video. Because they are clear, concise and show a solution to a problem in a way that can build empathy, they heavily resonate with audiences. Creating an explainer video also helps to drive your brand awareness, generate leads, and increase conversions, and they are also very affordable, giving you an alternative to filming when it is not possible or when real-life filming is not appropriate.