Stopping or cutting your marketing during this very difficult time will be temptation but if you are in marketing you will realise this would be a big mistake and undoubtedly lead to long-term issues. It’s well documented that brands that increase their marketing spend during a recession, see their market share and ROI improve significantly and for a lower cost than it ordinarily would. This will stand you in good stead for when the world returns from isolation whilst others are trying to catch up.

Just be objective about what you’re cutting back on. What is likely to give you return and greatest exposure with your target audience? If you need advice, please contact us today.

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