Before creating any visual engagement you should know and totally understand your target audience and their trigger points (what makes them tick). You should also have created your mission statement, your ‘why’, and have made a list of all USP’s for the business.

If you can say confidently that you have covered all these steps, you can move onto the exciting visual part of branding, the visual concept design. We’re talking about your logo, colour palette, typography (fonts) and other visual elements such as photography.

As you create these elements, build a set of brand guidelines to help manage them in the future and use as a visual aid for your team to ensure that whoever uses your new branding does so accurately.